We decided to run a season-long, single-minded campaign that allowed us to activate all rights through the one concept.
This meant we could:
1. Keep costs to a minimum
2. Produce all content in-house
3. Encourage continuous engagement from fans
4. Optimise results
To do this we created The Ultimate Villa Experience fronted by ex Villa legend, Gabby Agbonlahor. This competition involved the capturing of footage, endless days of editing from the Brand team and the creation of content pieces that could be seeded out
across the entire season.

Villa Competition Results* - The Ultimate Villa Experience

Trade Nation Paid Social:
• Impressions: 1,204,622
• Engagement: 455,566
• Reach: 741,034

Villa Solus Email
• Audience: 40,650
• Opens: 17,000 (39%)
• Clicks: 600 (4% CTR)

*Note that promotion is limited to an 18+ UK & SA audience – @itstradenation_uk and @itstradenation_sa. No organic promotion in UK as ASA regulations forbid it; this reduces reach as we cannot leverage Villa’s existing and significant follower base.